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I don’t know how to attract clients

I don’t know how to attract clients

Why is finding clients online so hard? We have access to the world at our fingertips. Why can’t we find all the clients we need? The thing is, they (our potential clients) also have access to a world of options. Making your business the most attractive option takes...
Help! I don’t know how to find clients

Help! I don’t know how to find clients

What’s getting in the way of finding clients for your business? Are you feeling frustration, overwhelm, and burnout from doing ALL the things while still not getting clients? Or are you stuck at the gates, not sure where to start looking for clients? Maybe you’re...
Collaboration builds foundations for your solo business

Collaboration builds foundations for your solo business

How networks help you meet client needs Whether you’re looking to start a business, or you’ve already made the leap, you can’t help but notice all the other people out there doing similar things. Are they your competition? You might think so. But imagine if you could...
Left the company team? You can still have business buddies

Left the company team? You can still have business buddies

You’re not alone on this solo business ‘journey’ You started your solo business to do your own thing. You don’t miss the ‘group-think’ from your past company role, although leaving the team environment was hard. But do you think business is supposed...
How to reframe EOFY reviews for your solo business

How to reframe EOFY reviews for your solo business

Steering your own ship now? 3 tips to make your EOFY review work for you When I started my business, the idea of an end of financial year review made me die a little inside. I just don’t get meaning out of figures on a page. I’m all about the people that I’m helping...
Trick or treat: when motivation ghosts you

Trick or treat: when motivation ghosts you

How to stay on track with goals It’s that spooky time of year… Did you grow up believing you just had to show up to a neighbour’s front door and get a treat? It’s a rude shock, isn’t it, when you realise that ‘adulting’ means you have to work for your treats! If...
What is copywriting?

What is copywriting?

What is copywriting? Oh, it’s so many things! It’s taking a brief and finding the words the client wanted all along. But it’s more than words. It’s delivering a purposeful message. A message that needs to be heard. With all the clever buzzwords...
Why should I hire a copywriter?

Why should I hire a copywriter?

You could do it all, but you don’t have to Wondering why you’d need to get someone else to write your content? If it’s about you, surely you’re the best authority on the subject. If you don’t write it yourself, it’s not the “real you”. Right? Not so fast....
How finding the right VA makes all the difference

How finding the right VA makes all the difference

Do you feel like you’re spending too much of your precious life on the time-consuming but essential to-dos – particularly admin and marketing leg-work? Your time is more valuable than that! Hiring a Virtual Assistant (VA) can give you time to focus on your big goals....
#CopyCon18 – Mastering the business of copywriting

#CopyCon18 – Mastering the business of copywriting

Last November, I’d set CopyCon 2018 as my deadline to get the copywriting side of my business off the ground. I had just signed up to Kate Toon’s Clever Copywriting School so, at the time, it felt a bit ambitious. But I needn’t have worried. It turned out to be a...