What is copywriting?

What is copywriting?

What is copywriting? Oh, it’s so many things! It’s taking a brief and finding the words the client wanted all along. But it’s more than words. It’s delivering a purposeful message. A message that needs to be heard. With all the clever buzzwords...
Why should I hire a copywriter?

Why should I hire a copywriter?

You could do it all, but you don’t have to Wondering why you’d need to get someone else to write your content? If it’s about you, surely you’re the best authority on the subject. If you don’t write it yourself, it’s not the “real you”. Right? Not so fast....
How finding the right VA makes all the difference

How finding the right VA makes all the difference

Do you feel like you’re spending too much of your precious life on the time-consuming but essential to-dos – particularly admin and marketing leg-work? Your time is more valuable than that! Hiring a Virtual Assistant (VA) can give you time to focus on your big goals....
#CopyCon18 – Mastering the business of copywriting

#CopyCon18 – Mastering the business of copywriting

Last November, I’d set CopyCon 2018 as my deadline to get the copywriting side of my business off the ground. I had just signed up to Kate Toon’s Clever Copywriting School so, at the time, it felt a bit ambitious. But I needn’t have worried. It turned out to be a...
What is a Virtual Assistant and why would I want one?

What is a Virtual Assistant and why would I want one?

A lot of people have asked me “What is a Virtual Assistant?” For some, this brings to mind Siri or Alexa, the artificial assistants developed by Apple and Amazon. There’s nothing artificial about us Virtual Assistants, we’re human and ready to add value to your...