Jenny Lindsay
Stand out with messaging that promotes your value
Jenny Lindsay
Stand out with messaging that promotes your value
Getting objective about yourself and what you have to offer
Your value deserves the right words—let’s find them
OK, so you know you’d be the best person to solve the problem and deliver results, but you need to convince potential clients or employers to engage you.
It’s frustrating knowing what you want to say, in your head, but not getting the words out!
I work with you to uncover what your work really means for the people you want to connect with and to showcase your value so you can land the job or win the client.
I help you with more than words
Finding your next client
- Marketing materials:
Email, social & website content - LinkedIn business page profile
- Elevator pitch & networking tips
- Understanding your ideal client
- Marketing plan & tactics
- Guidance and problem-solving
Finding your next role
- Job applications:
Resume/CV
Cover letter
Selection Criteria - LinkedIn profiles
- Interview skills
- Job search tactics
- Strengths & transferable skills
I mostly collaborate with you in 1:1 sessions – with a done-for-you option for written material.
Working with me, you’ll develop your knowledge, tools, and confidence to promote your value with clear messaging that creates a powerful impression.
Hi, I’m Jenny
I hate writing about myself. Sound familiar?
It’s not just that self-promotion feels icky. The thing is, most of us aren’t aware of the strengths and talents that make us valuable to a potential client or employer. So how are we going to talk about what we don’t know?
Well, we need to find out. And you’ve come to the right place, because people tell me that I’m good at picking up on others’ hidden skills and strengths. I have a knack for turning those unique attributes into words that will appeal to the clients and employers you want to work with.
Working with a copywriter helps you get past the resistance you feel about promoting yourself. Let’s do this together!
Promoting ourselves and our services is hard.
Here’s how I can help:
Identifying your key message
Who you help and how you help them:
What do you want to be known for?
What problem do you solve?
Uncovering your hidden strengths
Focus on what’s most relevant
Promotion methods – where, when, how
Putting it into words
Describing what you have to offer:
What to put in your application documents or marketing content
Crafting your elevator pitch
Sharing your message consistently, communicating your value to people who are looking to engage you.
Support and accountability
And sometimes, you simply need a guiding hand to keep you moving forward.
Book a strategy session when you need some help to reflect and adjust your approach, or regroup your energy to take the next step.
We can work together to clarify your message & amplify your voice.
“Jenny is able to hold the big picture and then break it down into workable chunks. And all along the process of the project, she empowers the client by educating them on each component of the process, as well as coming up with new possibilities to extend my services beyond where I had imagined.”
Articles I’ve written about things my clients are interested in
Job application tips: Cover letter
Your cover letter brings your resume to life Applying to jobs with only a resume might sound more simple, but I encourage you to send a cover letter. Don’t miss this opportunity to add life to the facts outlined in your resume. Cover letters are not a repeat of your...
Job application tips: Resume
Why tailor your resume to each role? Having an up-to-date resume is essential when looking for work. But your resume is more than a list of skills and past jobs. It’s an opportunity to highlight your strengths and the results that matter to a specific employer. For...
I don’t know how to attract clients
Why is finding clients online so hard? We have access to the world at our fingertips. Why can’t we find all the clients we need? The thing is, they (our potential clients) also have access to a world of options. Making your business the most attractive option takes...
Book a call with me
Identifying your unique value and promoting it with the right words can feel impossible on your own. But you can choose from a little help or a lot to get the ball rolling.
Make a start right now by booking a 15min chat with me and we'll find the right words together.