Copywriting that connects
Communicate and connect with your audience
Hire a professional writer to help you grow your business
Reaching new clients and keeping people engaged with your business means writing content your audience enjoys reading.
Sounds simple, but it’s not always easy.
- As business owners, we are often struggling to find the time to work on our marketing, and a rushed job with communication materials won’t hit the mark.
- We live and breathe our product and service, and it can be hard to be objective and create fresh, customer-centric content.
I can write your marketing materials for you, in your tone of voice, so you can free up your time and energy serving your clients.
Whether you need brochures or newsletters, website content or email marketing, I’ll write compelling material that represents your brand message and attracts more clients to your business.
Professional writing services for web and marketing content
Ask me how I can help you with business copywriting to connect with your audience.
Need some ongoing writing services?
You can engage me for a few hours a month to tackle ad hoc writing projects and see the difference it makes to your business. Start me off with on some casual hours, and then book me on a retainer for an ongoing commitment. I can provide:
- Periodic updates to your website copy, to ensure your content is up to date and optimised for trending opportunities.
- Regular blog posts, newsletters or social media content, and either proofread your draft or provide a done-for-you service to attract and connect with your audience.
- Coordination and project management of tasks that make you feel like you’ve got everything under control.
- Eagle eyes that never miss a detail, assuring you that content is accurate and error-free.
Professional writing services help you make a great impression
You’ll benefit from 20 years of professional writing experience, including at executive level and grassroots marketing campaigns.
Crafting easy to read and relatable pieces for your marketing activities helps you to build a following of interested readers and potential new clients.
“Jenny has just completed a whole redesign of my business Website and I am so happy with the outcome. Jenny is an amazing copywriter and has very accurately conveyed what my business is all about. Thanks so much“
I write SEO-friendly content that converts
I undertand that effective web-based writing is not only about using relevant keywords for SEO (search engine optimisation). Once found in search results, the writing itself needs to be compelling. I’ll give your business the best chance of being found online, as well as converting a reader to a customer.
I write in your voice
Need me to draft online and offline business documents for supporters or stakeholders? I can write, format, proofread or edit a range of communications that express your value, your intention and draw focus on the issues at hand.
I appreciate your clients as much as you do
I research your clients’ and customers’ needs and build an understanding of their circumstances. Writing about how your business benefits your clients and customers comes more easily with strong empathy and shared understanding.
I'm tech savvy
I can create, collaborate and coordinate with you using an array of programs, and software platforms. We can hold meetings on Skype or Zoom, I can assist with project management using Asana, Trello or Slack as well as shared calendars, Dropbox, OneDrive, Google Drive and more.
Call on me for professional writing to grow your business.
Copywriting projects include:
Newsletter or Case study
approx 350 words
- Dot points provided by client
- Newsletter targeted to 1 audience segment
- Search-engine optimised copy
- Topic, keywords & image provided by client
- Headline suggestion
- Social media snippet
Email welcome sequence
or ‘nurture sequence’
- 5x email nurture sequence for lead magnet download (lead magnet not included)
- Introduce your brand and lead to initial offer
- Calls to action to encourage click-through and engagement