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Why should I hire a copywriter?

Why should I hire a copywriter?

You could do it all, but you don’t have to Wondering why you’d need to get someone else to write your content? If it’s about you, surely you’re the best authority on the subject. If you don’t write it yourself, it’s not the “real you”. Right? Not so fast....
#CopyCon18 – Mastering the business of copywriting

#CopyCon18 – Mastering the business of copywriting

Last November, I’d set CopyCon 2018 as my deadline to get the copywriting side of my business off the ground. I had just signed up to Kate Toon’s Clever Copywriting School so, at the time, it felt a bit ambitious. But I needn’t have worried. It turned out to be a...