Marketing services for small businesses
in Glen Iris, Victoria & beyond
Do you need more clients for your business?
Let’s work on getting the word out about what you do and how you help people.
I know running a business means you’re wearing a lot of hats. “Do some marketing” probably sits at the bottom of the list. Maybe it sounds too hard. But it doesn’t need to be complicated.
I’ll help you get going on vital marketing actions so you can find more clients.
What is going to get you more clients?
Using compelling wording that promotes the value of your business and that is meaningful to your ideal clients.
Let’s work together on your marketing materials, such as:
- Email, social & website content
- Business profiles, like your LinkedIn page
- ‘Elevator pitch’ to network like a pro
More than ‘just’ copywriting
Attracting your ideal clients isn’t just about writing some words.
For the right clients to notice you, you need to be talking about what you do that’s different and that is meaningful for your prospective clients.
But if you’re not sure what that is, I’ll help you:
- gain a deep understanding of your ideal client’s needs and potential objections so you get to ‘Yes’ more easily;
- develop your brand voice so you can come up with content that consistently sounds like you and what your ideal clients expect;
and
- I share ideas and insights for your marketing activities so you can be found by potential clients where they are likely to connect.
“I was always confused and overwhelmed about how to construct my marketing messaging.
Jenny stepped me through the process of considering what the customer problems are and what my solutions are which gave me a foundation to build out my content pillars.
This was work I had been meaning to do for years and never gotten to because it is hard to do it yourself.“
Working with me could look like:
Guidance to DIY your marketing materials, reviewing your content or discussing your approach together, or engaging me to prepare some content for you.
Quick question
15 min chat to clarify your next steps- Quickly get unstuck and get back on track
- 'Just in time' insights, tips and suggestions
- Access up to 3 quick sessions for free
1:1 Strategy session
Includes done-with-you content- 1 x 60 minute 1:1 session plus my preparation and follow-up summary of action steps
- We can:
- Explore ways to find and connect with clients;
- Refine your key messages to promote your value;
- Review your content and collaborate on edits.
1:1 session plus content
Guidance + done-for-you content- 1 x 60 minute 1:1 session plus my preparation and follow-up summary of action steps
- We can:
- Explore ways to find and connect with clients;
- Refine your key messages to promote your value;
- Review your content to identify gaps/ improvements;
- plus
- I can prepare an item of marketing content for you, to get you started with email marketing, socials, or refresh your online business profile.
"Done for you" content items could include, for example:
- Email sequence
- LinkedIn business profile content
- Social media content examples based on content pillars
Contact me for a customised quote if what you need isn't part of this combined offer!
“Even though I had some basic understanding of my target customer, Jenny helped me gain a deeper insight into their beliefs, fears and desires.
She guided me through the process of identifying the main points and then further delved into how to effectively communicate to each of these points.
I now have a better understanding of my customers and have been able to reassess and clarify the services I offer!”
Professional memberships and affiliations
I don't claim to know everything there is to know about marketing, but I spend a lot of time learning from people who know more than I do.
What are you waiting for?
Identifying your unique value and promoting it with the right words can feel impossible on your own. But you can choose from a little help or a lot to get the ball rolling.
Make a start right now by booking a 15min chat with me and we'll find the right words together.